Feb 3Six Tips for a Successful TikTok AccountBy Madeline V. Twomey By now, we all know that TikTok’s role in our culture is unmatched. The platform regularly births top hits and new artists (Lil Nas X was the first), sells out products (recently, Tarte’s Juicy Lip & Cheek Shift), and fuels political ideologies (#trump2024 has 7.3 billion…Tiktok Marketing Strategy4 min readTiktok Marketing Strategy4 min read
Mar 10, 202110 Lessons from Biden’s Influencer ProgramsBy Madeline V. Twomey Since Election Day, many have asked what we can learn from the past election cycle, what politicking in the age of COVID can teach us about the future of digital campaigning, and what innovations will lead in 2021 and beyond. …Social Media6 min readSocial Media6 min read
